Privacy Policy
How LaunchCraft Co handles personal information
This Privacy Policy describes how LaunchCraft Co (“we”, “us”, or “our”) collects, uses, discloses, and protects personal information in connection with our website at launchcraftco.life and our digital marketing agency services. We are a Calgary-based organisation serving Canadian clients. We designed this policy to align with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Alberta privacy expectations for private-sector commercial activities. If you have questions, contact [email protected].
1. Who we are
LaunchCraft Co operates from 250 5 Street SW, Suite 2100, Calgary, AB T2P 0R4, Canada. Our Business Number is BN 859361472AB0001. We provide digital marketing services including strategy, SEO, paid media, creative direction, conversion optimisation, lifecycle programmes, and retainers. We are not an AI product company, not a SaaS vendor, and not an IT outsourcing firm. Privacy practices described here cover website visitors, prospective clients, and individuals whose information we process as part of delivering marketing services to organisational clients.
When we process personal information on behalf of a client organisation — for example, leads generated through a campaign we manage — we generally act as a service provider under that client’s instructions and contract. In those cases, the client’s privacy notice may also apply. When we process information for our own studio operations — website analytics, enquiry forms, billing contacts — we act as the organisation responsible for that information.
2. Personal information we collect
The categories of personal information we may collect depend on how you interact with us:
- Identity and contact data — name, job title, organisation name, email address, telephone number, mailing address, and related business correspondence.
- Enquiry content — messages submitted through our contact form, including interest category (launch consult, campaign enquiry, agency retainer, or general inquiry) and any details you choose to share about timelines, budgets, or marketing challenges.
- Consent records — evidence that you accepted PIPEDA-related consent checkboxes on forms, cookie preference choices stored locally in your browser, and related timestamps where captured.
- Technical and usage data — IP address, browser type, device characteristics, referring pages, pages viewed, and approximate location derived from network data when logs or analytics tools are enabled. See our Cookie Policy for detail on technologies used.
- Client delivery data — advertising account credentials or access grants, analytics property access, creative assets containing individuals’ likenesses when supplied by clients, CRM segment fields necessary to execute agreed programmes, and performance reporting that may include personal identifiers only when required for the engagement.
- Financial and contracting data — billing contacts, invoicing addresses, payment references, and information needed to administer Canadian-dollar (C$) invoices and taxes.
We do not knowingly collect personal information from children for marketing purposes. Our services are directed to organisations and professionals.
3. How we collect information
We collect information directly when you fill out forms, email us, call us, meet us in studio, or contract with us. We collect information automatically through cookies, pixels, and server logs when you visit our website — subject to your cookie choices where optional technologies are used. We may receive information from clients when they grant us access to advertising platforms, analytics suites, or CRM systems for program delivery. We may also receive professional contact details from referrals or publicly available business directories when initiating B2B conversations consistent with applicable law.
Our website contact form uses a honeypot field named website as an anti-spam measure. That field is not intended for human input. Submissions that populate the honeypot may be discarded without response.
4. Purposes of collection and use
Under PIPEDA principles, we identify purposes for collection before or at the time of collection. We use personal information to:
- Respond to launch consult requests and other enquiries;
- Evaluate fit for programmes and draft proposals priced in CAD;
- Enter into and administer client agreements, statements of work, and retainers;
- Deliver digital marketing services including campaign setup, creative production coordination, optimisation, and reporting;
- Operate, secure, and improve our website;
- Comply with legal, regulatory, tax, and accounting obligations in Canada;
- Protect our rights, prevent fraud and abuse, and maintain studio security;
- Send service-related communications about engagements you already have with us;
- Where permitted and with appropriate consent or other lawful basis, share limited marketing updates about our agency offerings.
We do not sell personal information. We do not use website enquiry data to train public generative models as a commercial product. Internal use of productivity tools remains subject to confidentiality commitments with client organisations.
5. Consent
Where required, we obtain meaningful consent. Our contact form includes an unchecked consent checkbox referencing PIPEDA and this Privacy Policy; submission requires that consent for handling the enquiry. Cookie banners allow Accept all, Reject all, or Customise choices for optional cookies. You may withdraw consent for optional marketing communications by contacting [email protected] or using unsubscribe mechanisms where provided. Withdrawal does not affect processing already completed lawfully, nor processing required to fulfil a contract or legal obligation.
In B2B contexts, some processing is necessary to take steps at the request of an organisation or to perform a contract. We still strive for transparency even when consent is not the primary ground.
6. Disclosure and service providers
We may disclose personal information to:
- Service providers who host our website, process email, support productivity, provide accounting, or assist campaign delivery;
- Advertising and analytics platforms when managing campaigns under client instructions;
- Professional advisors such as lawyers or accountants under confidentiality;
- Authorities when required by law, court order, or to protect vital interests or security;
- Successor entities in a corporate transaction, subject to appropriate protections.
We require service providers to protect information appropriately for the services they perform. Some providers may process data in jurisdictions outside Canada. When that occurs, information may be subject to the laws of those jurisdictions, including lawful access by foreign authorities. We evaluate vendor safeguards when engaging processors for studio or client work.
7. Retention
We retain personal information only as long as necessary for the purposes identified, including legitimate business record requirements and legal retention. Website enquiry records are typically retained for a period that allows polite follow-up and studio quality review, then deleted or archived with restricted access. Client engagement files follow contractual and fiscal retention schedules common to Canadian professional services — often several years for contracts and invoices. Cookie identifiers follow durations described in the Cookie Policy. When retention ends, we delete or irreversibly anonymise information where feasible.
8. Safeguards
We implement administrative, technical, and physical safeguards proportional to the sensitivity of information. Measures include access controls on studio systems, careful handling of advertising account credentials, staff privacy awareness, and secure transmission for forms where supported by hosting. No method of transmission or storage is perfectly secure; we work to reduce risk and respond promptly to incidents.
If a breach creates a real risk of significant harm, we will assess notification duties under PIPEDA and applicable guidance and inform affected individuals and the Office of the Privacy Commissioner of Canada when required.
9. Access, correction, and complaints
You may request access to personal information we hold about you, subject to limited exceptions permitted by law. You may request corrections to inaccurate information. To exercise these rights, email [email protected] with enough detail for us to locate your records. We may need to verify identity before responding. We aim to respond within timelines consistent with PIPEDA.
If you are unsatisfied with our response, you may contact the Office of the Privacy Commissioner of Canada. We encourage you to contact us first so we can try to resolve concerns directly from Calgary.
10. Client lists, leads, and campaign data
When LaunchCraft Co executes marketing programmes for a client, the client typically remains the organisation accountable for the personal information of its customers and leads. Our statements of work define permitted uses, access boundaries, and deletion procedures at engagement end. We do not treat client lead databases as an asset for resale. Creative featuring identifiable individuals should be cleared through client-managed consents or releases; we can assist with process design but do not replace legal advice.
Email marketing and lifecycle automation programmes we design emphasise clear consent language suitable for Canadian audiences. Implementation quality depends on client CRM hygiene and platform settings; we collaborate to reduce privacy risk, but clients retain operational responsibility for lists they control.
11. International visitors
Our primary audience is Canadian organisations. If you access the site from outside Canada, you understand that information may be processed in Canada and possibly other jurisdictions through our vendors. Local laws may differ from PIPEDA.
12. Cookies and similar technologies
Please read our separate Cookie Policy for categories, vendors, durations, and opt-out choices. Cookie preferences can be adjusted through the banner controls or browser settings.
13. Automated decision-making
We do not make solely automated decisions with legal or similarly significant effects about website visitors based on profiling from this site. Advertising platforms may use automated bidding algorithms when clients approve paid media programmes; those platforms publish their own privacy notices. Human marketers remain responsible for strategy and account direction inside LaunchCraft Co engagements.
14. Changes to this policy
We may update this Privacy Policy to reflect operational, legal, or programme changes. The “Last updated” date at the top will change when we publish revisions. Material changes will be highlighted on this page or communicated to active clients when appropriate. Continued use of the website after updates constitutes notice of the revised policy for website processing. Contractual privacy annexes with clients prevail over website terms where they conflict regarding client data.
15. Contact
Privacy Officer correspondence:
LaunchCraft Co
250 5 Street SW, Suite 2100
Calgary, AB T2P 0R4, Canada
Email: [email protected]
Telephone: +1 (825) 555-4937
General studio email: [email protected]