Terms
Terms of use & service framework
These Terms govern access to the LaunchCraft Co website (launchcraftco.life) and provide a general framework for how we engage organisations for digital marketing services. Specific statements of work, proposals, or master service agreements supersede these Terms where they conflict regarding paid engagements. By using the website, you agree to these Terms. If you do not agree, do not use the site.
1. Who we are
LaunchCraft Co is a digital marketing agency based at 250 5 Street SW, Suite 2100, Calgary, AB T2P 0R4, Canada (BN 859361472AB0001). We plan and deliver marketing programmes — including SEO, paid media, brand and campaign creative direction, conversion optimisation, lifecycle automation, and retainers — for Canadian organisations. We are not an artificial-intelligence product company, not a software-as-a-service vendor, not an IT outsourcing firm, and not merely a web design studio without marketing ownership of the brief.
2. Website use
You may browse public pages for informational purposes. You may submit enquiries through the contact form provided you supply accurate information and maintain lawful consent for any personal data you submit about third parties. You must not misuse the site, attempt unauthorised access, interfere with security, scrape content for competing commercial databases without permission, or use the site to distribute malware or unlawful content.
Programme descriptions, CAD (C$) pricing tiers, and service narratives are invitations to treat or invitations to negotiate — not binding offers until confirmed in a signed written agreement. Fees shown are indicative for 2026 mid-market scopes and may exclude media spend, production, travel, taxes, and platform costs.
3. Intellectual property
Unless otherwise noted, website text, layout, logos (including the launch-arc mark), and graphic systems are owned by LaunchCraft Co or used under licence. You may not copy, modify, or commercially reuse site materials without written permission, except for fair dealing under Canadian copyright law or temporary caching incidental to browsing.
For client engagements, ownership of deliverables will be defined in the applicable statement of work. As a general principle, clients own approved final creative deliverables and their advertising accounts once fees are paid in full, subject to third-party licences (fonts, stock, platform terms) and LaunchCraft Co’s retained rights in pre-existing methodologies, frameworks, templates, and know-how.
4. Service engagements
A client relationship begins when both parties execute a written agreement (proposal acceptance, MSA, statement of work, or equivalent). Until then, exploratory consults do not create performance obligations beyond ordinary professional courtesy. Scopes list deliverables, assumptions, timelines, CAD fees, and change-control mechanics. Work outside scope requires written change orders.
Clients must provide timely access, accurate brand assets, subject-matter input, and approvals. Delays in client feedback may extend timelines. LaunchCraft Co may pause paid media or public launches if legal, brand, or compliance risks appear and remain unresolved.
5. Fees, taxes, and currency
Fees are generally quoted and invoiced in Canadian dollars (C$). Applicable taxes (including GST/HST where relevant) may be charged. Media spend is usually paid by the client directly to platforms or as a pass-through; agency fees for management are separate unless a proposal consolidates them. Late invoices may accrue interest or suspension rights as stated in the engagement documents. Retainers that are unused in a period do not automatically roll over unless the agreement says so.
6. No guaranteed results
Marketing is inherently uncertain. Auction prices change. Algorithms change. Competitors react. Creative fatigue arrives. Sales teams miss follow-ups. Accordingly, LaunchCraft Co expressly does not guarantee ROI, rankings, impressions, click-through rates, cost-per-lead thresholds, pipeline values, or revenue. We commit to professional care, transparent reporting, and processes described in our scopes — not to specific marketplace outcomes.
Any illustrative statistic on the website (including percentage lifts or campaign counts) reflects historical or modelled patterns and must not be treated as a promise for your organisation.
7. Client content and compliance
Clients are responsible for the legality of claims, offers, promotions, and regulated advertising in their categories. LaunchCraft Co may advise on clarity and Canadian English presentation but does not provide legal advice. Clients must secure rights for images, music, testimonials, and personal information used in campaigns. For PIPEDA and related obligations, see our Privacy Policy; client lists remain the client’s accountability unless otherwise agreed.
8. Confidentiality
Each party should protect non-public business information shared for the engagement, using reasonable care. Confidentiality obligations do not apply to information that is public through no fault of the receiving party, independently developed, or required to be disclosed by law (with notice where legally permitted). Portfolio references may be used only with client permission unless the agreement grants a limited right to list the client name.
9. Third-party platforms
Paid media, analytics, email, CRM, and social platforms are operated by third parties. Their outages, policy changes, account suspensions, or pricing shifts are beyond LaunchCraft Co’s control. We will use reasonable efforts to adapt programmes when platforms change, but we are not liable for platform decisions outside our control.
10. Warranties and disclaimers
The website is provided “as is” and “as available.” To the fullest extent permitted by Alberta and Canadian law, we disclaim implied warranties of merchantability, fitness for a particular purpose, and non-infringement regarding the website. For paid services, warranties — if any — are limited to those expressly stated in the signed agreement. We do not warrant uninterrupted website availability or that all content is complete or error-free.
11. Limitation of liability
To the maximum extent permitted by applicable law, LaunchCraft Co and its directors, employees, and contractors will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, or reputational harm, arising from website use or from marketing services, even if advised of the possibility. Aggregate liability for claims relating to a paid engagement shall not exceed the fees paid to LaunchCraft Co for the specific services giving rise to the claim during the three (3) months preceding the claim, unless a signed agreement sets a different cap. Some limitations may not apply where prohibited by law.
12. Indemnity
Website users agree to indemnify LaunchCraft Co against claims arising from unlawful use of the site or content they submit. Clients under paid agreements typically indemnify LaunchCraft Co for claims arising from client materials, offers, regulated claims, or instructions that we reasonably follow; precise indemnity language appears in engagement documents.
13. Termination
We may suspend or terminate website access for abuse. Engagement agreements define termination for convenience or cause, wind-down of media access, and return of materials. Upon termination, fees for work performed remain payable. Sections that by nature should survive — intellectual property, confidentiality, liability limits, marketing disclaimer, and governing law — continue after termination.
14. Privacy and cookies
Personal information is handled as described in our Privacy Policy and Cookie Policy. Form submissions require PIPEDA-related consent as presented on the contact page.
15. Governing law and disputes
These Terms and any dispute arising from the website are governed by the laws of the Province of Alberta and the federal laws of Canada applicable therein, without regard to conflict-of-law rules that would divert the matter elsewhere. Courts of competent jurisdiction in Calgary, Alberta shall have exclusive venue for website disputes, subject to any mandatory consumer protections that cannot be waived. Paid service agreements may specify arbitration or mediation; those clauses control for contractual disputes between the parties named therein.
16. Changes
We may update these Terms from time to time. The “Last updated” and “Effective from” dates will change when revisions are published. Continued website use after the effective date constitutes acceptance of the revised Terms for website-related matters. Material changes to active client contracts require the amendment procedures set out in those contracts.
17. Contact
LaunchCraft Co
250 5 Street SW, Suite 2100
Calgary, AB T2P 0R4, Canada
[email protected] · +1 (825) 555-4937
BN 859361472AB0001