Programmes · 2026

Six programmes for disciplined marketing launches

Each programme is scoped for Canadian organisations that need craft, accountability, and CAD pricing — not a vendor catalogue of disconnected tools. Combine engines when your launch requires several centres of excellence at once.

Marketing disclaimer. Indicative tiers below exclude media spend and applicable taxes unless stated otherwise. Results vary. LaunchCraft Co does not guarantee ROI, rankings, or enquiry volume. Final scopes are confirmed in writing after discovery.

LC-101

SEO Launch Programme

LC-101 builds the search foundation for organisations entering a competitive category or rebuilding visibility after structural site changes. We audit crawl health, clarify information architecture, map intent clusters that match Canadian English buyer language, and produce a content roadmap that sales and subject-matter experts can actually support. Local and national programmes receive different treatments: Calgary and Alberta queries sit beside broader Canada-wide opportunities where your footprint allows. Technical recommendations stay practical — prioritising fixes that unblock indexing and conversion paths rather than endless hygiene theatre. Editors receive briefing templates so colour, tone, and proof points stay consistent across article and landing surfaces. Measurement focuses on qualified visits, assisted enquiries, and ranked intent groups — never vanity keyword piles. Expect collaborative workshops, a sequenced backlog, and monthly steering that keeps SEO connected to commercial reality.

From C$3,800 / month · typical 3–6 month runway

SEO programme workshop at LaunchCraft Co

LC-201

PPC & Paid Media Programme

LC-201 is our paid media engine for search, social, and performance display when you need controlled velocity during a launch window. We architect account structure, negative keyword logic, audience definitions, and creative testing calendars before a dollar moves. Budgets are modelled in CAD with clear separation between agency fees and media spend. Alberta seasonality, bilingual creative constraints where relevant, and professional-services compliance notes are handled in the operating brief. Weekly optimisation cycles cover bid strategies, creative fatigue, landing congruence, and lead quality feedback from your team. We refuse to “set and forget” — paid media remains a marketing craft discipline that requires human judgement about offer strength and competitive noise. Reporting explains why changes were made, not merely what spend occurred. This programme pairs cleanly with LC-301 when conversion rate is the binding constraint.

From C$4,600 / month · media spend billed separately

Paid media planning session for PPC programmes

LC-301

Performance & CRO Programme

LC-301 strengthens the centre of the funnel where traffic already arrives but conversations stall. We diagnose friction across landing pages, forms, offer framing, social proof placement, and mobile behaviour. Hypotheses are written as testable statements with primary metrics agreed in advance — enquiry quality, completion rate, or booked meetings depending on your sales model. Experiments run in measured batches so colour and layout changes do not collide. Analytics instrumentation is reviewed so you trust the numbers feeding decisions. Creative and UX partners collaborate with media leads when paid traffic is involved, ensuring the click’s promise matches the page’s delivery. Canadian organisations in regulated or considered-purchase categories often need careful consent language and PIPEDA-aware forms; we design those surfaces without burying clarity. The programme delivers a learning log, not just a redesign file dump.

From C$5,200 / month · sprint or retainer options

Growth and conversion programme working session

LC-401

Brand & Narrative Launch

LC-401 equips organisations with a launch-ready narrative system: positioning, messaging pillars, campaign creative direction, and colour guidance that travels across owned and paid surfaces. We interview stakeholders, pressure-test claims against buyer proof, and document a voice that respects Canadian English conventions while sounding like your organisation — not a template. Visual direction covers photography mood, typography hierarchy, and copper-adjacent accent rules that keep digital assets coherent. Outbound partners receive a one-page launch grid so PR, sales, and social do not invent conflicting stories. This programme is ideal before a product release, market expansion, or rebrand season when you cannot afford fragmented identity. Deliverables include a messaging bible, creative starter kit, and campaign concept frames ready for media production. Brand work here remains commercial: every narrative choice must help someone choose you.

From C$12,500 · fixed-scope launch package

LC-501

Lifecycle Automation Programme

LC-501 designs nurture journeys, behavioural triggers, and CRM-aligned sequences that protect momentum after the first enquiry. We map lead stages with your sales organisation, define content that earns the next step, and implement automation that respects consent preferences under PIPEDA. Email and multi-channel journeys receive clear escalation paths — no endless drip without a human centre when high-intent signals appear. Creative assets inherit brand colour and voice from LC-401 when available, or we establish lightweight standards first. Reporting ties sequence engagement to pipeline movement rather than open-rate theatre alone. The goal is an operating system for follow-up that your team can maintain after the build phase, with documentation written for Canadian operators who need clarity over jargon. Automation serves marketing craft; it never replaces strategic judgement about timing and offer.

From C$6,400 / month · build + optimise phases

Lifecycle analytics and automation programme review

LC-601

Agency Growth Retainer

LC-601 is the ongoing partnership for teams that need a durable marketing centre after the launch sprint. Retainer work blends channel optimisation, creative refresh, experiment cadence, and senior counsel on priorities that change with seasonality and competitive pressure. Monthly steering covers what to stop, start, and continue — with clear owners and CAD budget tracking. You receive a named strategist and access path into specialists across SEO, paid, creative, and conversion. Retainers are sized to operating reality: lighter for stable programmes, heavier when launches stack. We refuse retainer sprawl that buries accountability in vague “always-on support.” Instead, each quarter opens with a programme scorecard and a short thesis for the next cycle. Ideal when Calgary leadership wants a marketing organisation that feels native to their culture without building a full in-house department overnight.

From C$7,800 / month · scoped hours + priorities

Client kickoff for ongoing agency growth retainer

Programmes can be sequenced. Many organisations begin with LC-401 or LC-101 to establish narrative and search foundations, then introduce LC-201 for paid velocity and LC-301 to convert that traffic. Lifecycle work (LC-501) typically follows once enquiry flow is trustworthy. LC-601 becomes the steady-state container that keeps craft alive after the first eleven-week launch window. We discuss dependencies openly during the consult so you do not buy overlapping modules without need.

All prices are in Canadian dollars (C$) and reflect 2026 indicative agency tiers for mid-market scopes. Complex multi-brand or heavily regulated categories may require custom proposals. Media budgets, production studios, and third-party tooling sit outside programme fees unless explicitly included. Ask us for a written scope if you need procurement-ready language for your finance team.

Which programme fits your next launch?

Book a launch consult and we will recommend a sequence — or tell you if a lighter service engagement is wiser.

Book a launch consult